The 3rd World Digital Publishing Conference & Expo
The Digital Conference for Publishers, Editors, Business Development and other Senior Executives
15-16 October 2008
Amsterdam, The Netherlands
The Digital Revenue Gold Mine
Register Here !
The World Digital Publishing Conference & Expo is the premier event to learn about tried and tested revenue-making strategies, winning editorial solutions and resource management.
Keynote
Caroline Little - CEO of Washingtonpost.Newsweek Interactive, USA
Monetizing Digital Amid Marketplace Challenges.
Session One
Digital Revenue-Making Innovations
Making money requires multiple revenue streams and a flexible strategy to embrace new revenue approaches as they emerge. Digital media executives will explain how their companies have monetized citizen journalism, cross-media advertising, Web TV and mobile channels.
Speakers include:
- Martha Stone, Director, Shaping the Future of the Newspaper programme
- Manual Mirat, CEO, Prisacom, Spain
- Matthew Buckland, General Manager, Publishing and Social media, Media24.com/
Media 24/ Naspers, South Africa
Session Two
Digital Content Innovations
Media companies are gearing up for Olympics and U.S. Presidential elections coverage with strategies that have never been deployed before: Highly-trained multimedia journalists and high-tech equipment will power some of the most powerful, compelling and dynamic journalism the world has ever seen across platforms.
Speakers include:
- Gary Clarke, Director of Business Development, Amazon Kindle, USA
- Eric Scherer, Business Development Director, Agence France Presse, France Olympics coverage
- Kakuya Ogata, Director of Kyodo News, Digital Strategic Team, Japan (tbc)
Session Three
Mobile Advertising Opportunities
Mobile is the fastest growing revenue stream on the planet, and newspaper companies are building their mobile departments and sales operations to catch the wave of lucrative advertising budgets and subscription revenues. Case studies will come from Asia, Europe and North America.
Speakers include:
- Frederik Oscarson, CEO, Mobiento Mobile Marketing, Sweden
- Jorma Harkonen, Director of Bonnier's MTV3 mobile strategy, Finland
Session Four
Merger and Acquisition Strategies for the 21st Century
Smart media companies are investing millions of Euros on acquiring new digital companies that are expected to grow and provide rich rewards. Companies like News Corporation in the US; Fairfax Media in Australia; Axel Springer in Germany; Telegraaf Media Group in the Netherlands and others have invested in digital company acquisitions in order to win profits over time.
Speakers include:
- Frédéric Sitterlé, New Media Director, Le Figaro, France
- Mike Bergmeijer, Managing Director, Dow Jones, EMEA, United Kingdom (tbc)
Session Five
R&D Strategies for Growth
Several media organizations have launched "incubators" to develop new digital product ideas, and have studied digital users to gain insight into potentially lucrative new products. They will explain their findings.
Speakers include:
- Innovations Lab, Thomson Reuters, United Kingdom
- YourHub community print-Web products, Denver News Agency, USA
