The premise is simple: publishers are looking to grow their businesses, both within and beyond their newspaper base. Companies that can devise growth strategies to exploit the strengths of their core business while realising synergies with their new activities can greatly increase the influence and value of their media organisation.
Easier said than done. This report provides seven cases studies offering a wide variety of approaches. The cases include: Johnston Press in Scotland; the Tampa Tribune in the US; Vorarlberg Media in Austria; Schibsted Group in Norway; Kauppalehti in Finland; El Pais in Spain; and the Arizona Republic in the United States.
It also includes an examination of the Canadian media industry and its recent upheavals, and provides a chapter on strategy formulation and conclusions.
The report suggests "that those companies that have grown most successfully have adopted a range of options to exploit different circumstances. Indeed, flexibility in thinking and response are show again and again to be components of any successful, growing newspaper company.
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